Divine marketing ploy behind Tim Tebow’s unusual baseball promotion

Flashback to 2011 where Tim Tebow inexplicably led fourth quarter drive after fourth quarter drive, leading the Broncos to the playoffs and even ousting the Steelers in the Wild Card round in overtime. Whether it was divine intervention or an incredible defense that put him in that position (it was the defense), the media ate it up. The shoved Tebow down our throats day after day until we got sick of it.

You know how if you eat something and it makes you sick you can’t eat it anymore? That’s how it was for the common football fan digesting the Tebow media coverage; it ruined his career in football. Flash forward to now, and media coverage is single-handedly propelling his career in baseball.

There has to be a Jesus joke in here somewhere. His football career died for the sins of the media, only to be resurrected in baseball? It needs some work, but that’s exactly what we’re seeing here. We are now five years removed from his last football game, as his refusal to change positions killed him. Naturally, he just changed sports, and we are now seeing Tebow move forward in baseball after being promoted from the Columbia Fireflies to the St. Lucie Mets, the high-A level minor league team in New York’s system. It isn’t his stats that have gotten him promoted though, it’s his name itself.

Over the last ten games since his promotion, Tebow has hit a brutal .212 with double the strikeouts (10) than RBIs (5). While he’s definitely not the best player to ever head to the minors to try to make it as a ballplayer, he’s one of, if not the biggest names. According to Baseball America’s statistics, the attendance numbers absolutely skyrocket every time Tebow comes to town.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chart- CNBC

People pay to see the man. Whether they hate them or love him, they pay for him. Minor league teams are still a business. Yes, you see top farm prospects hone their skills in the minors before becoming household names in the bigs, but more often than not you see guys like Crush Davis from “Bull Durham” spend their entire careers down there, or end their dreams and go back to their day jobs. If a guy like Tebow isn’t hitting his bodyweight but is still bringing in thousands of fans alone each day, then he has more potential economically than the majority of the guys on the roster. It’s an ugly, cash colored truth behind Tebow’s promotion.

Just think about the coverage these teams are getting now just because Tebow is in the ballpark. You know how many other single-A baseball players are getting covered by NBC, Fox Sports and ESPN? Not a goddam one. If the man is bringing up attendance by 40%, who cares if he can hit a baseball? Even other teams are piggybacking off the Tebow success. If you can’t employ the man, you might as well bash him and make national news yourself like the Charleston Riverdogs did when they put “Not Tim Tebow” and the former QB’s crying face on the jumbotron anytime one of his teammates stepped up to the plate.

 

Or when their mascot wore the same eyeblack while he was Tebowing all over the field.

 

The fact is, the NFL doesn’t need more coverage, or more money. Owners are pretty much using twenties as cocktail napkins. While MLB owners are far from poor, they could still use attention and promotional value in their minor league clubs. Everyone who’s ever been to a minor league baseball game knows about the promotions aspects. For example, the Brooklyn Cyclones who are another Met farm team have $45 all you can drink Saturdays. How is that much different than just marketing Tebow? One is a delicious drink, and the other is a player who is so bad he makes you drink that delicious drink faster to ease the pain. It’s all marketing.

While the man isn’t that good, think about the other things you hear from the sports world on a day to day basis. Brian Windhorst practically follows LeBron out of his house to figure out what he orders at Chipotle and reports it to ESPN, but we’re getting all bent out of shape about hearing more from Tebow? Look he’s bad, but at least when we hear Jordan comparisons now, they make sense.

 


Right now at the Major League level, the Mets are borderline unwatchable. They’re seven games under .500, are over 10 games out of first place, and every single player who puts on a jersey risks getting struck by the plague that lands seemingly everyone on the DL. The season is done, and there’s little you can do about it. They’ve already announced they’re planning to sell at the deadline, so why not add Tebow to the 40-man roster when the time comes? Does he deserve to be a Major League Baseball player? Statistically, no more than you do, buddy. Economically, he does more than most of the players who are already there.

If you know it’s a marketing ploy, and I know it’s a marketing ploy, where’s the foul? There is no atrocious secret here. Tebow is bad at baseball, but he makes people pay attention to him. Even if he doesn’t make it all the way up to the majors expect him to continue to climb the ladder over players who are more talented than him. Sure it’s unfair, but that’s business. As long as the dollar continues to go a long way, so will Tim Tebow.