F*ck Brexit! When are we Getting Ecc-xit?

Ryan Ashenhurst
Ryan Ashenhurst
Ryan Ashenhurst
Contributor

In the same light that the aged generation have voted to leave the EU to snatch the future away from the younger generation, Bernie Ecclestone remains at the top of F1, stagnating the sport.

Bernie was a real visionary in developing the commercial side of Formula One throughout the 80’s and 90’s, his dictatorial drive suited a world in which real commercial globalization was a fresh thing. Corporate greed simply wasn’t on a planet that seemingly yielded endless resources.

Bernie Ecclestone, owner of the Brabham Grand Prix team, poses for a photograph in his office with a model of a Brabham Grand Prix car at the teams racing headquarters in Chessington, Surrey, U.K, on Friday, August 19, 1983. Ecclestone owned Brabham during most of the 1970s and 1980s, and later became responsible for administering the commercial aspects of Formula One Grand Prix Racing. (Photo by Bryn Colton/Getty Images)
Bernie Ecclestone, owner of the Brabham Grand Prix team, poses for a photograph in his office with a model of a Brabham Grand Prix car at the teams racing headquarters in Chessington, Surrey, U.K, on Friday, August 19, 1983. Ecclestone owned Brabham during most of the 1970s and 1980s, and later became responsible for administering the commercial aspects of Formula One Grand Prix Racing. (Photo by Bryn Colton/Getty Images)

But, despite Bernie’s reluctance – times change, the world moves on, and credit expires. Formula One currently has an image problem in that the top of the managerial pyramid continues to fail in recognizing the changing face of the audience, especially the younger fan base. In the commercial world beyond F1, consumers are caring more and more about where the products they purchase have been sourced. In other words,  there is a demand for legitimate corporate responsibility! So what impression does a young motorsport fan get when they are barraged with F1’s endless, indecisive political rhetoric? Well, the young motorsport fan will find something else to watch in our digital age. Formula E? Drone racing?

MONTREAL, QC - JUNE 08: Daniel Ricciardo of Australia and Red Bull Racing and Max Verstappen of Netherlands and Red Bull Racing race drones during previews to the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 8, 2016 in Montreal, Canada. (Photo by Dan Istitene/Getty Images)
MONTREAL, QC – JUNE 08: Daniel Ricciardo of Australia and Red Bull Racing and Max Verstappen of Netherlands and Red Bull Racing race drones during previews to the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 8, 2016 in Montreal, Canada. (Photo by Dan Istitene/Getty Images)

Bernie can no longer get away with immersing himself in tasteless circles. Ecclestone had an excuse for saying nothing about the terrible human rights record of Azerbaijan on the premise that “F1 doesn’t get involved with politics.” Yet, in the presence of Vladimir Putin, he makes sweeping statements such as

“I’ve said before that I don’t much like democracy. Nothing gets done.”

For the sake of Formula One’s image, it’s time to kick out a man who pathetically attempts to channel an aura of notoriety, moving the spotlight onto himself at the cost of shadowing the sport. F1 does have a reputation crisis at the moment, and there’s a little grey haired wiglet blocking progress.

Illuminati

He ignores the fans and openly views the drivers as his inferiors. Formula One doesn’t need a boss or an owner, it needs a visionary. Let’s hope that his successor is a visionary, or even a fan of motorsport! The last thing Formula One needs is another stale business mogul trapped in a world that stopped existing two decades ago.

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