Jaguar Unveil their first Formula E Challenger

Formula One might be struggling to draw in any manufacturer team at the moment, but this isn’t the case with Formula E. The all-electric championship has attracted Jaguar back to single-seater racing.

The car has an eye-catching livery so that it won’t be lost in the noiseless vacuum. Jaguar are collaborating with Japanese giant Panasonic and are hopeful that Formula E will allow the British manufacturer to explore the innovative electrical engineering at the forefront of the sport. Jaguar Panasonic’s Team Director James Barclay said,

“Today is a proud moment for myself and the entire Panasonic Jaguar Racing team at our official launch. Everyone has worked very hard over the last nine months to prepare for our debut in the Championship.

We want to be successful on and off the track. We know that the challenge will be strong – our competitors have a two-year head start. We will be keeping our expectations in check in our first season. Ultimately we’re here to win but we’re here to innovate too.”

– James Barclay

Jaguar were a works team in Formula One between 2000-2004. Well, they had Jaguar branding, but the team was owned by Ford and ran the Cosworth engine. No Jaguar engineering was involved. The team was eventually sold to Red Bull and a fair amount of the infrastructure remains in place today. This short, part-time fling with Formula One put the manufacturer off from ever returning.

Now, the team are looking to Formula E because there is less financial risk and more going on in terms of advanced technologies that they can transfer to their commercial products. Jaguar’s director of product engineering said,

“The championship will enable us to engineer and test our advanced technologies under extreme performance conditions.

We will apply this vital knowledge as part of our real world development. At Jaguar Land Rover we employ 9,000 engineers and the team will draw on these engineers to extract data and push the boundaries of electric technology in a race environment.”

– Nick Rogers

We wonder if Liberty Media, Formula One’s new major shareholder is listening? Some of the biggest manufacturers are looking elsewhere because of the cut-throat monetary culture that CVC has left the sport with. If this isn’t approached correctly, Formula One won’t be as attractive as Formula E for manufacturers.