Tiger Is Forbes’ Most Valuable Sports Brand, Beating LeBron

The 334th-ranked golfer on the planet is his sport’s most valuable brand.

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Tiger Woods came in at No. 1 on the new Forbes’ Fab 40 List, with a 2015 brand value of $30 mil. This $30 million is not a representation of how much Woods made in endorsements in 2015, but how much more he made than the average of the top 10 golfers.

Considering how much less Woods did this season, compared to the rest of the top 10 golfers, that is just crazy. Mickelson was second on the list coming in at $28 million. Roger Federer and LeBron James came in third at $27 million.

You know who will be on top of that list in the near future? Our millennial poster boy, Jordan Spieth. His partnerships with Under Armor, AT&T, Rolex, etc., are as stable as ever and his endorsements are only growing.