The in-demand Juventus star Paul Pogba is set for an audacious pay day, sealing the terms of his prospective move – valued at £31million .
The French international is poised to reject Nike’s sponsorship propositions to complete a 10-year deal with rival sports brand Adidas; becoming the face of the company’s new line of football boots – the laceless ACE 16 PureControl boots.
After becoming immersed in a bidding war between the German apparel giants and their biggest rivals Nike, Pogba is set to join international stars Mesut Ozil and Oscar modelling the boots.
At only 22, Pogba has risen to become the one of the most exciting prospects in European football and is set to be the most coveted signatures for potential heavyweight club transfers at the end of the season.
After departing Manchester United for Italian giants Juventus on a free transfer in 2012, the attacking midfielder has won three consecutive Serie A titles, also establishing himself as the first name on the team sheet for Didier Deschamps French national side.
As one of the most iconic figures in the game and a true renegade when it comes to fashion and sports apparel, the multi-million deal represents a major blow to Nike, who had hoped to get Pogba to sign a permanent deal with them.
Whilst Pogba has surprisingly been without a boot deal despite his sensational form, he has largely worn Nike boots – including various customisations, many of which have been designed by himself with the company.
For the Champions League tie against Manchester City earlier this season, the Frenchman wore specially-adapted boots featuring Le Tricolore, as a tribute to victims of the Paris terrorist attacks.
According to La Gazzetta dello Sport, Pogba and his representatives – headed up by agent Mino Raiola – are fully aware of his growing popularity and status within the game, particularly amongst the millennial audience.
Pogba is already set to be the poster-boy of this summer’s European Championships in France – a tournament also sponsored by Adidas.