New York City F.C. has partnered with Adidas and the U.S. Soccer Foundation to build 50 soccer fields throughout New York City’s five boroughs over the next five years. The club that forced major cable networks to broadcast a gratuitous beating earlier this year has flipped the script and is doing something good for soccer in this country.
Create the space so they will create the future.
50 fields. Five boroughs. Five years. pic.twitter.com/xrZiJAoYSq
— adidas Soccer (@adidassoccer) July 12, 2016
So where are they gonna find the space in New York City to put 50 soccer fields? It would be cool if they took a page out of Tokyo’s book:
Instead, the $3 million dollar initiative will repurpose rundown or derelict city property into new soccer fields that 10,000 kids will be able to use.
— NYC Mayor’s Office (@NYCMayorsOffice) July 12, 2016
The city and public have skin in the game, and the private companies have skin in the game, so it’s a way to build bridges throughout our city that is very significant.
When you couple those private resources with the scale and breadth of our city agencies, innovative solutions can happen in a way that public systems can’t do by themselves.
Gabrielle Fialkoff, the director of the Office of Strategic Partnerships, which oversees the Mayor’s Fund to Advance New York City
Anything that gives kids more access to soccer fields is a worthwhile endeavor in my book. Is this a PR coup for Adidas, MLS, NYC FC, and New York City? Yes. It’s a win-win for everyone.
This is the kind of story I’d like to see getting more coverage. Enough shootings. Enough doom and gloom. The world is full of good people doing good things. Let’s focus on that.