TaylorMade Tour Pros Unrap Their New R1 Driver

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Watch TaylorMade Tour professionals first reactions as they unbox the revolutionary new R1 driver. The R1 continues TaylorMade’s mastery of adjustable drivers by offering the greatest range of adjustability of any driver in the brand’s history. The R1’s three adjustability technologies allow it to be tuned 168 different ways to specifically fit a player’s swing to optimise distance and accuracy.

“Offering a wide range of loft settings is imperative, because our research indicates that 80 percent of golfers are playing the wrong loft, which costs them distance…the R1 offers 12 positions to help golfers find the loft that delivers the launch conditions that deliver maximum distance.” – Dr. Benoit Vincent, TaylorMade’s Chief Technical Officer