Nike will no longer be in the business of making golf clubs, golf balls, or golf bags. Instead the company is putting all of its focus onto apparel and footwear.
The President of the Nike Brand and Nike Golf said a few words in their press release today.
“We’re committed to being the undisputed leader in golf footwear and apparel,” says Trevor Edwards, President, Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
Basically, they couldn’t get past Callaway and TaylorMade in golf club sales in a slowly declining market, so they’re sticking to what they are good at within the sport.
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” says Daric Ashford, President of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”
I don’t know about you, but I’m slightly sad at the fact that my Mojos will now be a thing of the past. But the true question is what is going to happen to those who are currently sponsored by Nike Golf?
Tony Finau, who was signed by Nike in January, was very surprised when he heard the news.
“I just heard in the last hour so it’s still a little bit of a shock, to say the least,” said Finau.
“I love the equipment I’m playing now, and it’s a real process to get through to make a change like that. I don’t know exactly what it’s going to mean for contracts, but it’s pretty likely that this time next year I won’t be playing Nike clubs.”
Nike pulling out of the game is a big deal for those professional golfers who are signed with the brand, but now players like Rory McIlroy and Tony Finau will be hot commodities for the other contenders. PXG could be gaining a few more by the end of the year, who knows.
I think the future of Nike Golf is fine. They made a smart business move and no one is going to stop wearing their performance polos or golf shoes just because they stop making clubs. They may even up the ante by joining the smart golf shoe force or do something way cooler. The possibilities are limitless and that is very in-line with the blood of the brand.
Just do it.