Too Little Too Late: Stokes’ Apology Not Enough To Be Dropped By New Balance

Ben Stokes must hate waking up in the morning; that sobering reminder that when you open your eyes, the whole world is against you, and that there doesn’t appear to be any form of light at the end of the tunnel.

Stokes issued his first public announcement since *that* incident last night over Twitter, with the England all-rounder apologising for mocking Harvey Price over snap chat; the apology looks to have done more damage than good, as you can hardly take his comments seriously; the 26-year-old was probably better to keep his mouth shut than say anything at all:

Stokes’ sponsor, New Balance, look to have seen right through the ‘apology’ as they have now announced that they will be releasing the cricketer from his contract. The all-rounder’s £200,000 deal with the sportswear company has been terminated, as Stokes’ bridges with just about everyone in the cricket world looks to have been burned with one horror night:

“New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017,”

— Official statement from New Balance

Stokes’ involvement in the up-and-coming Ashes series has all but been called off with the ECB not selecting the 26-year-old for the test against Australia, despite offering him a new test match contract earlier in the month.

With the issuing of a new contract to Stokes, it suggests his international career has not had the final nail in the coffin just yet, and that perhaps England’s greatest player can redeem himself from the night in Bristol.

But until then, Stokes still needs to be cleared by Avon & Somerset police to be able to play for England; that in itself could take months following Stokes’ best efforts to mimic both Harvey Price and Anthony Joshua from that night.