CLICKON Refreshes Its Brand & Identity Off The Back Of Continued Expansion in the UK & US
APRIL 2018, London: CLICKON Media today announces a new brand identity that reflects the game-changing ethos of this dynamic storytelling business and their commercial offerings.
The Soho agency was founded in 2014 and with an impressive portfolio of clients, including Acer, Adidas and Redbull, they have seen year on year growth and gained a formidable reputation based on valued partnerships and impressive results.
Prompted by the changing media landscape and multiple consumer needs, CLICKON stepped away from convention and looked at how empowering brands and encouraging them to be culturally aware and relevant could lead to more meaningful, long-term relationships.
By bringing together the creative, data and audience elements of marketing, which have previously been dealt with in isolation, CLICKON formed a new ‘one stop shop’ for clients and it is this development that prompted the rebrand.
Creative Director, Benjamin Potter, said, “Our team focus on mastering human story-telling across all channels and we know that in an age where consumers have more choice than ever, the brands that build emotional connections are the ones that will succeed. The CLICKON rebrand is proof that we not only have a story to tell but that we lead from the front and practise what we preach.”
The striking new look carries over the original bold, monochrome palate but the addition of subtle unzipping element represents the fusion of creative story-based content and data fuelled research and the direction of the business.
CEO, Richard Wilson, commented, “We felt that as storytellers for, and alongside brands, having our own unique and understandable story was paramount. Our USP is that we see a future where we can use our expertise in content creation and data analysis to help brands become their own content houses and own their own audience relationships as part of a wider media mix’
He added, “It is more important than ever for brands to demonstrate cultural relevance and why they matter to consumers when it comes to their daily purchasing decisions and lives. Those that chose to ignore the importance of being relevant, risk obsolescence and this is what we want to prevent for our clients and ourselves.”
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