MAY 2018: Behind the pristine uniforms, imposing battle ships and intense military strength, at the heart of America’s Navy are everyday people whose inspiring stories are being told for the first time by CLICKON and Y&R Memphis.
Using the raw emotions and extraordinary experiences of military personnel who have transformed their lives while serving their country, the ‘Faces of the Fleet’ series follows America’s Navy into unchartered territories.
The objective of the recruitment and education campaign was to connect with the public in a more meaningful way than ever before. This was achieved by giving them a unique, heartfelt insight into the personalities and dreams of everyday people who also happen to be in America’s Navy.
CLICKON’s Studios team worked with Y&R Memphis to create a series of short, formidable films featuring people like Jesse Iwuji, who is the focus of episode four. Jesse is only one of a handful of African American NASCAR drivers and is quite a figure on the racing scene. His passion for speed was ignited when he was stationed in San Diego in his twenties and he has never looked back.
Jesse said, “Some people ask me, what is my story all about? Why I’m doing this? And I tell them I want to inspire people to see where they can go in life, and just tell them it is possible. When you’re knocked down, get back up. Keep going. Run the extra mile. If you put your mind to it, you’d be amazed what you can get done.”
Richard Wilson, CEO of CLICKON, said, “As a company, we don’t just want click-throughs and views for our clients. We want to capture an audience, get under their skin, entice them to know more and take action, and we did this with ‘Faces of the Fleet’. We combine real storytelling with data fuelled distribution to add value and deliver a real ROI for our partners. By working side by side, week by week, we can make changes to plans and adjust the details to ensure the very best results are secured.”
CLICKON’s Creative Director, Benjamin Potter, added, “Storytelling is at the heart of who we are as a business and we believe this is the future of advertising. Emotional messaging works because real life stories resonate with real life people. When an audience identifies with content, connections are made and this is what drives the engagement and relationships brands want and need.
He further commented, “While working with America’s Navy and Y&R Memphis, together we have delivered new standards in storytelling and have pushed the goal posts that need to be moved and told incredible stories that bring the armed forces to life.”
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