CLICKON MEDIA is thrilled to announce that it has been shortlisted for three awards at the 2018 Europe Digiday Marketing and Advertising Awards.
CLICKON Media is thrilled to announce that it has been shortlisted for three awards at the 2018 Europe Digiday Marketing and Advertising Awards.
The industry accolade is for its ‘Anywhere is Possible’ campaign for General Tires.
The dynamic agency has been nominated in the following three categories: ‘Best Agency/Client Collaboration’, ‘Best use of Native Advertising’ and ‘Best use of Video’.
They will be competing against industry giants which include; Haymarket Automotive, Buzzfeed and Dow Jones and Star Alliance, among other shortlisted brands.
The ‘Anywhere is Possible’ campaign features British Red Bull athlete Andrew ‘Cotton, in an original piece of content created by CLICKON. Its objective was to inspire, influence and raise awareness of the importance of tire choice to consumers across the UK.
It was featured in the Evening Standard, received 300k views online and achieved more than 4,000 clicks through to the General Tire site. This combined with the dwell time, engagement and audience it captured, made for a compelling and successful campaign.
Richard Wilson, CEO of CLICKON Media, said: “We’re absolutely thrilled to be recognised for our ‘Anything is Possible’ campaign with General Tires. We wanted to create a standout piece of content, that toggled the boundaries between PR, marketing and advertising, while keeping storytelling at the heart of it. When we heard Cotty’s story, we were captivated and instinctively knew that it had to be told in an authentic way. We’re very pleased that it has been so well received.
“I’m extremely proud of our team and would like to thank everyone involved for their hard work. Most of all, I’d like to thank our client General Tires for entrusting us with such a great story to tell.”
Launched in 2014 CLICKON Media was set up to create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Working closely with clients, it sees itself as an extension to any team, working parallel to its partners for a seamless approach.
Its growing team is not afraid to respond to trends, or deliver quick, agile video campaigns, working with its suite of in-house experts. This includes studios, social LABS and digital network teams across major cities – London, New York and Los Angeles.
CLICKON’s track record extends to an impressive client base including; Red Bull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.
The Digiday Marketing and Advertising Awards Europe is a new program that recognises the companies working to modernise European advertising, public relations and marketing services.
This is the first time the agency has been nominated. The winners will be announced in November, stay up to date by following us @weareclickon
View the ‘WAVEMAKER’ case-study page HERE.
Watch the trailer below:
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