Storytelling Isn’t Just For Advertising

The reality is, while storytelling is a part of modern-day advertising and a great way to build brands and raise awareness, it is also an incredibly powerful way to unite people in the workplace, to make them stronger, to ignite passion and give purpose.

Storytelling isn’t just for advertising

“It’s coming home.”

We all know this is the theme tune to the story of not only the 2018 World Cup, but many other football events over the decades involving the England side.

For many weeks, the country came together to follow the progress of Gareth Southgate and his young team. People invested their time and emotions in ‘the game’ and for just a while, Brexit and other more serious issues of the day, were put aside as this magical story was told to millions.

It isn’t coming home, yet, but this is the perfect example of the power of storytelling.  This story, one based on raw human emotions and hope, bought total strangers together in a way we rarely see. They shared the highs and lows, they wore the shirts, talked the talk and cried the tears of joy, and pain, right to the very end.

The reality is, while storytelling is a part of modern-day advertising and a great way to build brands and raise awareness, it is also an incredibly powerful way to unite people in the workplace, to make them stronger, to ignite passion and give purpose.

It’s like nurturing a plant and when the flowers bloom and the colours light up the room, there is an unprecedented feeling of pride, unity and a clear sign that together we are stronger and can do great things.

At CLICKON our teams around the world tell stories every day and not only do they love the brainstorming initial ideas and bringing them to life, they also love sharing the process with the marketing teams we work with.

There is something magical about the way minds come together to share ideas, to find solutions to challenges and to paint a complete picture.

People want to be involved in brands they believe in, they identify with and who mean something more to them, so when we work on delivering this, it is so much more than just a project.

It’s an adventure.

An experience.

The chance to belong, to shape and to inspire.

To help challenge perceptions and change ideals.  

It’s about pride and knowing that what you have done won’t only be watched or read by clients and strangers, but also by family, friends, and even the DPD delivery guy.

Richard Wilson, CEO of CLICKON, said, “Storytelling can be used to create a positive company culture as well as a sense of belonging and to us, that is so important. By sharing hero stories, you provide inspiration for all team members, values are defined and you start giving people real opportunities to be included, to grow and to shine.  Every single person involved gets a sense of belonging and as they start to see the results of their hard work, they know they have helped to inspire others and that is a pretty good feeling.”

“Everyone we work with, in our eyes are filmmakers, CLICKON’s Creative Director, Benjamin Potter, added. Our people aren’t just creating advertising campaigns, they are telling stories that matter, make a difference and have longevity. We know that consumers write to our branded partners and tell them how inspired, emotional and touched they were by the content we made together. That advocacy for life reinforces exactly why we work in marketing and advertising and why telling stories is so powerful and important for businesses and teams.”

We think that the results speak for themselves and if you need to turn up the volume for your brand, get in touch.

Some of our storytelling team

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