Get Your Teams to Talk so Consumers Listen

Combining storytelling with data led facts and figures, is becoming increasingly popular and powerful. This is because real stories about real people evoke emotions, engage audiences, inspire change and set businesses on the road to building long term, loyal brand following with the right people.

If you were to get dressed in the dark and head to the office without your glasses on, it is likely that by the time you sat at your desk and took that first sip of coffee, you would finally notice you were wearing odd socks, mismatched shoes and your sweatshirt was on inside out and back to front.  

When the same haphazard approach is taken in the world of advertising and storytellers and data experts work in isolation, rather than side by side, the results can be much worse than clashing colours and undone zips.

Combining storytelling with data led facts and figures, is becoming increasingly popular and powerful. This is because real stories about real people evoke emotions, engage audiences, inspire change and set businesses on the road to building long term, loyal brand following with the right people.

The problem is that all too often, the teams involved in these projects don’t talk to one another. When this happens, messages become mixed and diluted, key facts get lost and while a campaign might meet the requirements of the Marketing Manager on paper, the needs of the audience are ignored and resources are wasted.

At CLICKON we like to think that we have got this way of working totally sussed and all wrapped up.

Our teams of top content creators and performance marketers, storytellers and data analysts might be based in cities across the globe, but they come together to find the best stories and effectively communicate them to a smart generation who consume media and advertising in a whole new way.

By working together, sharing ideas, distilling data and creating stories that are raw and emotive, campaigns for clients as diverse as America’s Navy and Red Bull, Visa and Microsoft are being rolled out and hailed a success time and again by brands and audiences. 

Richard Wilson, CEO of CLICKON, commented, “We understand that storytelling is the way to consumers who call social media ‘home’ and that is very much at the heart of our business. We have significant experience in building, managing and delivering successful partnerships across a range of projects and time zones. Our data experts and storytellers work together, whether they are in our offices in London, New York or LA, to take data apart, explore what it means and then come up with creative concepts and roll out ideas. These open lines of communication lead to us crafting incredible, impactful stories that are then shared on the most relevant platforms so they reach the right audiences.”

CLICKON’s Creative Director, Benjamin Potter, added, “The advertising world is a noisy place right now and if you want to be heard, you need to be getting things right which means giving people what they want. Storytelling does just this and it is at the core of we do and we do it together involving everyone from on the team because if they don’t know the story properly, how can they spread the word to others? Brands who work with us can now see that when you nurture data-driven content and make it into a real, relatable story, impactful results will be seen and teams become even more productive and successful in the future.”

Richard, further commented, “As we always say at CLICKON, if it’s not happening, make it happen, but do it together if you want to see results”.

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