Understand What Your Customers Really Want

In the world of advertising times are changing, and fast, and while there is massive potential out there, and huge markets to conquer, the brands that adapt to the times and give people what they want are the ones who will prosper.  

In the world of advertising times are changing, and fast, and while there is massive potential out there, and huge markets to conquer, the brands that adapt to the times and give people what they want are the ones who will prosper.  

No longer is it enough to simply put together a quick and dirty ad and think that will do the job. OK, it might lead to a small spike in sales initially, but other than denting the marketing budget, no real impact will have been made.

The reality is, consumers are smart, they are savvy and they can read between the lines and know if they are being fobbed off.  

They still want to buy trainers, wear the latest designer clothes and go to the gym, but they are choosier than ever about the brands they associate themselves with and the businesses they buy into.

They key to these brands being successful is to look at how to really communicate with audiences so that a connection is made and that messages really resonate so that they are shared and the ripple effect gets to work.

At CLICKON this is exactly what we do when we work with brands. We don’t just want to create campaigns that look slick and feature cutting edge technology music, we want to portray honesty, substance and this gets results.

Our projects are all about two way conversations, customer interactions, relationships and loyalty that evolves overtime.  People don’t want to be undermined or patronised, they want to be respected, they want to matter and they want brands to connect with them on a deeper level than ever before.

We empower our clients so they understand their customers, they get their drive and passion, and when you do this, you can start to be a part of their lives.

You can’t get by on guess work, you need to really drill down and see what people want and whether that’s kids, teenagers, millennials or baby boomers, when you ‘get’ them, you can then go onto get their attention and their following.

By looking not only at their age, location and education, but also at the media they consume, the social channels they use and the content they share, you start to see what matters to them, what they believe in, what their values and ambitions are and this builds up a true picture.

Be relevant, be culturally aware, be transparent and be honest and you are half way towards making a connection that will be stronger and longer lasting than you could ever imagine.

Richard Wilson, CEO of CLICKON MEDIA, said, “Customers today don’t want brands to define their journeys, but to help them create their journeys and be a part of them and when businesses understand this, things start to change. There has been a fundamental shift from traditional communication activities to ones that are based on conversations and personalisation because these are what help to build trust and more fulfilling experiences. We work with a range of clients around the world to do exactly that. We aren’t about guess work or assumptions, we look at what people really want, the kinds of brands they want to be associated with and we go out to create two way partnerships that can be nurtured and grown.”

CLICKON’s Creative Director, Benjamin Potter, added, “Today, what works in advertising are data driven stories with meaning and identity, not picture-perfect images and impossible dreams. People want to keep it real, these are hard times and the overload of information can actually make them switch off although and then the moment is gone and the opportunity is lost. Whether we are looking at computers, trainers, careers or tyres, we bring our collective experience and passion to the table to create beautiful, gritty campaigns with an edge and most importantly, with a drive towards action and that is what people around all sides of the table want.”

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