ADIDAS - WHY I RUN
There are hundreds of reasons that lead to people taking up running. Some heartfelt, some simply inspirational. Alongside Adidas, we produced a campaign that explored the remarkable stories of athletes whos lives had been changed.
Every year thousands of people take up running under Adidas’ ‘WHY I RUN’ programme. As part of a campaign to build increased awareness, affinity and sign up’s we worked alongside Adidas to produce a campaign that explored the stories of truly inspiring individuals and what drove them to take up running.
The series was delivered across four core episodes and hundreds of fit-for-channel supporting assets in addition to being delivered in 360 video
WHAT WE ACHEIVED
Over 100+ fit-for-channel assets
16:9 & 1:1 Trailers
1:1 Social cuts
9:16 Instagram story units (9:16)
16:9 & 9:16 Pre-roll (6s & 12s)
360 degree video
Total Views: 242k+
Sentiment: 97% +ve
312+ shares, 563 comments
The campaign was distributed across Adidas Europe channels alongside the prominent influencers' own social accounts. The campaign generated significant positive sentiment and engagement from the national running community using the power of storytelling to encourage individuals to explore and take up running.