Suicide or Genius

In a world where social media has changed the face of advertising, brands are flying increasingly close to the wind in order to win over consumers, and Nike’s recent campaign featuring Colin Kaepernick shows, is the most recent high-profile example. “Believe in something, even if it means sacrificing everything,” was the proactive tagline for the sports giants latest ‘Just Do It’ …

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Be Bold: Owning The Conversation & Your Audience

Facebook Linkedin Twitter With the information age bombarding consumers with messages 24/7, you need to step up and own the conversation with your tribe, and if you don’t, you are going to seriously lose out. With the information age bombarding consumers with messages 24/7, you need to step up and own the conversation with your tribe, and if you don’t, …

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Understand What Your Customers Really Want

Facebook Linkedin Twitter In the world of advertising times are changing, and fast, and while there is massive potential out there, and huge markets to conquer, the brands that adapt to the times and give people what they want are the ones who will prosper.   In the world of advertising times are changing, and fast, and while there is …

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The Power of a Collaborative Office

Facebook Linkedin Twitter With a more fluid and inclusive workspace, our entire team collaborate seamlessly, which in turn improves productivity and results. The Power of a Collaborative Office When you picture a typical office, what comes to mind? Juniors sitting in tiny cubicles while the management work away in swanky offices? Boardrooms filled to the brim of ‘important people’ making …

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Get Your Teams to Talk so Consumers Listen

Facebook Linkedin Twitter Combining storytelling with data led facts and figures, is becoming increasingly popular and powerful. This is because real stories about real people evoke emotions, engage audiences, inspire change and set businesses on the road to building long term, loyal brand following with the right people. If you were to get dressed in the dark and head to …

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What’s Your Story?

Facebook Linkedin Twitter Given that stories are very much the fabric of life, we believe that if brands want to connect with audiences on a deeper, more meaningful, long term level, then they need to be telling their stories to the world.  The rapid growth of the internet, use of mobile devices and interaction on social media platforms means that …

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The Changing Face of Advertising

Facebook Linkedin Twitter Given that stories are very much the fabric of life, we believe that if brands want to connect with audiences on a deeper, more meaningful, long term level, then they need to be telling their stories to the world.  Stories are all around us. From the morning news and gossip websites, to watercooler moments in the office …

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The Power of Docu-Storytelling in Advertising

Facebook Linkedin Twitter Remember the days when audiences believed pretty much everything they were told by maverick marketing teams? Naive consumers who took adverts at face value and followed the crowd for fear of missing out or not fitting in? Well, those days are over. Remember the days when audiences believed pretty much everything they were told by maverick marketing …

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Gear of the Year and the Importance of Video

Facebook Linkedin Twitter In these tech-savvy times we live in, video is a resource that marketers can’t afford to miss out on. If there’s any doubt over its power, YouTube recently announced that 1 billion hours of social video are watched a day. In these tech-savvy times we live in, video is a resource that marketers can’t afford to miss out …

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