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AMERICAS NAVY  |  VMLY&R

FACES OF THE FLEET

When most people think of the Navy, they see ships, jets and advanced technology. They rarely see people, the ones who know the real meaning of Navy life.

How do we shift focus from technology to real and raw stories of our men and women in uniform – inside their real environments. 

How do we inspire a new generation of men and women to consider a career in the United States Navy?

 

An episodic series where we invited the viewer into an intimate and personal connection with sailors every month. 

After watching, our audience gained an understanding of what life is truly like inside America’s Navy. These captivating stories also served as a teaching tool, boosting the Navy’s recruiting capabilities.

 

The overarching theme is FORGED BY THE SEA. Faces Of The Fleet is an intimate, first-person look into the lives of sailors and how exploring and protecting the world – in only the way the Navy can – forged them into the pillars of the communities they live in today.

WHAT WE ACHEIVED

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DELIVERABLES

Over 700+ fit-for-channel assets

 

Long-form 5-7 minute films

Short-form assets:

16:9 & 1:1 Trailers

Imagery 

1:1 Social cuts 

9:16 Instagram story units (9:16)

16:9 & 9:16 Pre-roll (6s & 12s)

RESULTS

149M+ Impressions

18.9M+ Shares, likes & comments

Over 2M teens engaged to the last second

AWARDS

ADWEEK ARC Award

FILMS

IMAGERY