Artificial Intelligence (AI) has been making waves across various industries, and the advertising industry is no exception. The use of AI in advertising is becoming increasingly popular, and it is expected to transform the way the industry operates.
AI will help advertisers to target audiences more effectively. AI algorithms can analyse large volumes of data to identify patterns and insights about the target audience, such as behaviour, preferences, and interests. This allows advertisers to create personalised content and ads that are more likely to resonate with the audience, leading to higher engagement and conversion rates. AI-powered advertising platforms, such as Google Ads and Facebook Ads, are already using machine learning algorithms to target ads to specific audiences based on their browsing history, search queries, and other data points.
AI enables advertisers to optimise their ad campaigns. Advertisers can use AI to analyse ad performance data, such as click-through rates, conversion rates, and engagement rates, to identify which ads are performing best and which are not. They can then make data-driven decisions to optimise their campaigns, such as adjusting ad targeting, tweaking ad copy, or changing the ad format. By using AI, advertisers can achieve better results with less effort and expense.
AI can help advertisers to automate ad creation and delivery processes. AI-powered tools can generate ad copy, images, and videos based on the advertiser’s goals, audience, and messaging. This can save advertisers a lot of time and effort in creating ads and reduce the cost of hiring creative agencies. AI can also automate the ad delivery process, such as scheduling ads to run at specific times and targeting them to specific audiences. This can reduce the workload of advertisers and ensure that ads are delivered to the right people at the right time.
It can also help advertisers to measure the impact of their ad campaigns. AI can analyse a wide range of metrics, such as brand awareness, purchase intent, and social media mentions, to determine the impact of an ad campaign. This can help advertisers to understand what works and what doesn’t and make data-driven decisions for future campaigns. By measuring the impact of campaigns, advertisers can also demonstrate return on investment (ROI) to clients and stakeholders.
AI can help advertisers to stay ahead of the curve by identifying emerging trends and opportunities. AI can analyse data from social media, news, and other sources to identify trends and patterns that may be relevant to advertisers. For example, it could identify a new social media platform that is gaining popularity among a specific audience, allowing advertisers to adjust their ad strategy accordingly. By staying ahead of the curve, advertisers can gain a competitive edge and maximise the impact of their campaigns.
At CLICKON, we recently launched our new cloud-based platform IQ, bringing the first truly end-to-end solution to the market. Designed solely for the world of content production, IQ includes in-built AI technology that offers industry-leading brand safety benefits, performance recommendations, automated tagging to save time, reduced wastage and global asset distribution. AI helps to create content more efficiently at speed by scanning every pixel to accelerate processes such as tagging, brand safety and performance.
The AI integration helps to manage high volumes of assets, approvals, publishing, real-time chat, as well as analytics and campaign tracking bringing global teams and creators together in one place. The remote production ecosystem delivers over 1,000+ vetted production partners in over 80 countries delivering quality, sustainable and high-speed content creation for brands and agencies.
We’ve seen success with our AI powered platform across a variety of brands from Expedia and ANA Japan to OLA and TikTok. As part of building a global in-house studio to support their growth post-covid, Expedia were searching for a tool that could organise workflows, unite remote teams and drive down costs in production. IQ provides the backbone to Expedia’s new in-house studio facilitating end to end production workflow and remote production commissioning, showing a ‘single master view’ of everything going on across their production teams. IQ has decreased the time it takes to deliver projects, increasing communication and collaboration across international teams, and removing the need for complicated email feedback and WeTransfer.
AI is set to transform the advertising industry across the board. From targeting audiences more effectively to automating ad creation and delivery, AI is poised to make advertising more efficient, effective, and impactful. As AI technology continues to evolve and improve, we can expect to see even more innovations in the advertising industry in the years to come. In my opinion, it is essential for advertisers to stay up to date with the latest developments in AI and embrace the technology to enjoy the benefits and stay ahead of the competition.
Richard Wilson is CEO at CLICKON. For more information visit: clickoniq.com
This article originally ran in Little Black Book.
