In a new sustainably conscious world with less travel, CLICKON partnered with Land Rover & MPC to launch its new Defender – using remote production & CGI to deliver breathtaking new commercials without even sending a car to the location.
Our Automotive solution sourced production teams and managed the process of delivering location-specific shots from Iceland using on-the-ground teams with the kit, capabilities and technical understanding to bring it to life.
CLICKON remote delivered all the live shots and plates, delivered to MPC for CGi and post-production of the final spot in a cost-effective & sustainable way.
This commercial has led the way as industry ‘best practice’ for sustainability in production – delivering over 80% reduction in carbon emissions, 30% cost efficiencies, 33% speed improvement and 50% fewer personnel days.
83%
fewer
carbon
emissions
30%
less
cost
33%
increase in
delivery
speed
50%
fewer
personnel
days