Man vs. Car

MAHINDRA & FORMULA E

/ ABOUT

Team Mahindra in partnership with Formula E ​wanted to make a splash for the NY E-Prix. With only two weeks to go, we were tasked to create, develop and produce an epic race between an electric race car and a parkour athlete. Previously no racing car had ever been allowed to race on New York City streets. 

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/ WHAT WE DELIVERED

We shut down central Manhattan and turned around the international shoot in two weeks delivering: ​

• Over 30+ fit-for-channel assets

  • Including:

  • • 16:9 & 1:1 Trailers

    • Imagery 

    • 1:1 Social cuts 

    • 9:16 Instagram story units (9:16)

    • 16:9 & 9:16 Pre-roll (6s & 12s)

Over 30+  fit-for-channel assets 

13M+ views

/ DELIVERY & RESULTS​​​

• Total Views: 13M+

/ Case Study & Films

/ Imagery