Man vs Car
Man vs. Car
MAHINDRA & FORMULA E
/ ABOUT
Team Mahindra in partnership with Formula E wanted to make a splash for the NY E-Prix. With only two weeks to go, we were tasked to create, develop and produce an epic race between an electric race car and a parkour athlete. Previously no racing car had ever been allowed to race on New York City streets.
/ WHAT WE DELIVERED
We shut down central Manhattan and turned around the international shoot in two weeks delivering:
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Over 30+ fit-for-channel assets
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Including:
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16:9 & 1:1 Trailers
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Imagery
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1:1 Social cuts
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9:16 Instagram story units (9:16)
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16:9 & 9:16 Pre-roll (6s & 12s)
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Over 30+ fit-for-channel assets
13M+ views
/ DELIVERY & RESULTS
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Total Views: 13M+
