LRM_EXPORT_110369505677352_20190707_0955
mahindra.png
formula e png.png

MAHINDRA  |  FORMULA E

MAN VS CAR: NYC

Team Mahindra in partnership with Formula E ​wanted to make a splash for the NY E-Prix. With only two weeks to go, we were tasked to create, develop and produce an epic race between an electric race car and a parkour athlete. Previously no racing car had ever been allowed to race on New York City streets.

WHAT WE ACHEIVED

alwayson_mahindra.png

DELIVERABLES

We shut down central Manhattan and turned around the international shoot in two weeks delivering: ​


Over 30+ fit-for-channel assets
Including:
16:9 & 1:1 Trailers
Imagery 
1:1 Social cuts 
9:16 Instagram story units (9:16)
16:9 & 9:16 Pre-roll (6s & 12s)

RESULTS

Over 30+ fit for channel assets

Over 30 Million views

ASSETS