MAHINDRA | FORMULA E
MAN VS CAR: NYC
Team Mahindra in partnership with Formula E wanted to make a splash for the NY E-Prix. With only two weeks to go, we were tasked to create, develop and produce an epic race between an electric race car and a parkour athlete. Previously no racing car had ever been allowed to race on New York City streets.
WHAT WE ACHEIVED
DELIVERABLES
We shut down central Manhattan and turned around the international shoot in two weeks delivering:
Over 30+ fit-for-channel assets
Including:
16:9 & 1:1 Trailers
Imagery
1:1 Social cuts
9:16 Instagram story units (9:16)
16:9 & 9:16 Pre-roll (6s & 12s)
RESULTS
Over 30+ fit for channel assets
Over 30 Million views
ASSETS
