Adidas: Why I Run

Client: Adidas UK

Date: 29 September 2017

Director: Benjamin Potter.

Producers: Bruno Bolla & Georgie Irvine.

Executive Producer: Richard Wilson.

For many, the beauty of running is the sense of journey. Every mile holds something new. Shakira Akabusi never used to appreciate the world like she does today. Running has given her a sense of purpose, and she is passing that on to her young son in ways that are inspiring to the entire running community. 

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