Every year thousands of people take up running under Adidas’ ‘WHY I RUN’ programme. As part of a campaign to build increased awareness, affinity and sign up’s we worked alongside Adidas to produce a campaign that explored the stories of truly inspiring individuals and what drove them to take up running.
The series was delivered across four core episodes and hundreds of fit-for-channel supporting assets in addition to being delivered in 360 video.
Community feedback
Deliverables
Over 100+ fit-for-channel assets including:
- Long-form: 5-7 minute films in 1:1 & 16:9
- Social assets: 16:9, 1:1 & 9:16 & 360 video
Results
– 242k+ views
– 100% viewability
– Sentiment 97%, 312 shares, 563 comments
Summary
The campaign was distributed across Adidas Europe channels alongside the prominent influencers’ own social accounts. The campaign generated significant positive sentiment and engagement from the national running community using the power of storytelling to encourage individuals to explore and take up running.
242k
total views
100%
viewability
97% +ve
sentiment
563
comments