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Helping Amtrak engage & attract millennials travelling south

ClientAmtrak | VMLY&RLocationUSShare

Amtrak’s Auto Train takes passengers and vehicles nonstop from Washington, D.C to Orlando without the stress of tackling the I-95, The Auto Train is a unique rail experience and is the longest passenger train in the world, with two locomotives and forty-plus passenger rail cars and vehicle carriers.

The concept created by VMLY&R was to experience the 17 hour journey through the eyes of a young child, who narrates the :60 and :30 sec spots. Our work involved the production and delivery of assets that could help re-shape how millennials viewed travelling to the south by car and consider the Amtrak alternative.