We were tasked with delivering ‘always on’ social campaigns for George ASDA with the goal of targeting and inspiring women over three events during the year: Valentine’s Day, international women’s day, and mothering Sunday.
Women have a voice, each and everyone of them matter. George at ASDA gives a voice to real women. What it means to be a woman has many interpretations, it’s deeply personal. Empowerment can stand from a range of beliefs, opinions, expressions and pursuits.
At George, there is a strong belief in ‘togetherness’ and it takes its form in giving a voice to the wide spectrum view points about what womanhood actually means.
The campaign focused on unique real-world individuals aligning to this overarching messaging – delivered across social.