Analysis by CLICKON Media Labs showed the target audience had a strong affinity to the outdoors, further validated by testing. With a focus on human storytelling, our Studios team developed a micro-series designed to resonate and engage with this audience.
The series included the stories of big wave surfers, wild swimmers and rock climbers. All stories that perfectly aligned with the GT brand with narratives that were human, relatable and inspiring.
The campaign encompassed ‘Always On’ fit-for-channel assets for every digital channel alongside targeted and re-targeted distribution spanning GT social channels and CLICKON’s digital network.
- Over 250+ fit-for-channel assets
- 16:9 & 1:1 Trailers
- 1:1 Social cuts
- 9:16 Instagram story units (9:16)
- 16:9 & 9:16 Pre-roll (6s & 12s)
DIGIDAY Europe Awards – Best Branded Series
Total Views: 1.5M+
Sentiment: 97% +ve
CTR: 5,100 clicks to GT site
Age: 32-44 most engaged age range
Time Spent: Over 2m32s on site
Brand Uplift: 39% Increase in brand awareness
Features across Evening Standard and multiple UK news outlets