Tomorrow Is Overrated

Client: Jose Cuervo | Uproxx

Creative Director: Benjamin Potter.

Directors: Cody ball + Ian Cumming

Executive Producer: Benjamin Potter

Tyler Warren is the perfect embodiment of “live in the moment.” A successful artist, professional surfer, and world traveler, Tyler refuses to be pigeon-holed to one place, person, or idea. Tyler fights the surfer stereotype by working endlessly to improve his art, surfboards, and way of life. This short documentary focuses both on Tyler’s art and lifestyle as he conceptualizes, designs, constructs, and rides a surfboard from scratch. Tyler fuses work and play to the point where one can’t exist without the other. He’s entirely in-tune with himself, and that is why he’s such a role model to a surfing community that is linked so strongly worldwide.

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Jose Cuervo: Tomorrow Is Overrated

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Rise: TJ Stuart