Jose Cuervo, a 222-year-old tequila brand wanted to re-establish its presence in the US, amongst millennial drinking audiences.
Under the brand tagline ‘Tomorrow is Overrated’, the campaign focused on storytelling and narrative-led content.
The campaign explored the most intense, inspiring individuals who know that tomorrow is overrated and the fullest lives are the ones that are lived in the moment, on your own terms. The campaign focused on people who defy bland and who have dedicated their lives to living bold and upending the status quo.
What we achieved
- Over 100+ fit-for-channel assets
- 16:9 Films
- 16:9 & 1:1 Trailers
- 1:1 Social cuts
- 9:16 Instagram story units (9:16)
- 16:9 & 9:16 Pre-roll (6s & 12s)
- Snap Stories (9:16)
- Display Banners
- 4.6M+ Views
- 32k Likes
- 73% Two-thirds completion
- 1.5k Comments
- 11.2k+ Video shares
- 92% Positive sentiment
“The beautiful three-month-long ‘Always On’ campaign series was received with tremendous success by 18-34 audiences; shattering previous engagement metrics for content distributed across the Uproxx Warner networks and setting a new benchmark for storytelling.”