Client: Uproxx + Jose Cuervo
Date: 29 September 2017
Creative Director: Benjamin Potter
Directors: Iam Cumming & Cody Ball
Producer: Ainsley Ellington
Executive Producer: Richard Wilson & Benjamin Potter
Flor De Toloache is much more than a mariachi band. They’re an all-female group made up of members from around the globe that beautifully fuses musical genres. Their passion, talent, and success is an inspiration to not only other women, but also to a world that desperately needs unification. Seeing a group of people with different skin tones and beliefs come together to play music that challenges a traditional genre is truly impactful. This short documentary highlights these themes, while also exploring the beautiful music of Flor De Toloache.