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MAN VS CAR: NYC

Team Mahindra in partnership with Formula E ​wanted to make a splash for the NY E-Prix. With only two weeks to go, we were tasked to create, develop and produce an epic race between an electric race car and a parkour athlete. Previously no racing car had ever been allowed to race on New York City streets.

ClientFormula E | MahindraLocationUSShare
Mahindra man vs car nyc image 2
Mahindra man vs car nyc montage

Deliverables

  1. Over 30+ fit-for-channel assets
  2. 16:9 & 1:1 Trailers
  3. Imagery
  4. 1:1 Social cuts
  5. 9:16 Instagram story units (9:16)
  6. 16:9 & 9:16 Pre-roll (6s & 12s)

Results

  1. Over 30+ fit for channel assets

  2. Over 30 Million views

 
 
 
 

Film

30M+

views

30+

fit-for-channel
assets