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Miss America 2.0

Redefining misconceptions

ClientMis America 2.0 | VMLY&RLocationUSShare

The Miss America Organisation has always been reaching out to those bold, vivacious women that are boundary breakers. It’s not just about beauty, it’s about intelligence, giving back,  supporting local communities and trying to make a difference.

We spent some time with Miss America documenting what goes on behind the scenes and witnessing first hand the incredible stories from this inspiring collective of women determined to make a difference and be a force for good.

Our mission was to help Miss America create ‘real connections’ with US audiences by going under the skin of the organisation, accessing the incredible females whose stories underpin it’s new found mission to spearhead social change.

Comprising bespoke video and portrait imagery, the final assets were distributed across digital and TV in the build up and during the live launch show across ABC Network & OTT Channels across North America & the world.

Alwayson miss america 3