Special Olympics: Loretta Claiborne

Client: Special Olympics

Creative Director: Benjamin Potter

Directors: Ian Cumming + Walker Higgins

Producer: Ainsley Ellington

Executive Producer: Richard Wilson + Benjamin Potter

This is Loretta Claiborne, the incredible hero who went from being an outcast at school to a world-class athlete that helped unify a generation.

“I was born blind. I didn’t talk until the age of four. I was held back the first three years of life. What happens when you get held back three years? You become the one they pick on.”

This is Loretta Claiborne, the incredible hero who went from being an outcast at school to a world-class athlete that helped unify a generation.

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