THE MOMENT SERIES &365 ALWAYS-ON CONTENT
In every corner of the earth Special Olympics is changing the lives of people with special disabilities.
There is no greater call to action than to work alongside an organisation like Special Olympics.
Our work centers around a simple premise. Telling and spreading the inspirational stories of the people the organization works to help.
The Moment series formed an integral part of our ongoing 365 content campaigns - ensuring we deliver content to power Special Olympics channels every day of the year.
The series was packaged for every channel in various formats in addition to integration with newsletters, websites and CRM to drive high-level awareness but also micro-level engagement with key stakeholders.
WHAT WE ACHEIVED
Over 100+ fit-for-channel assets
7x Long-form 5-7 minute films
16:9 & 1:1 Trailers
1:1 Social cuts
9:16 Instagram story units (9:16)
16:9 & 9:16 Pre-roll (6s & 12s)
Leading post engagement across social channels (5x industry benchmarked averages)
Over 30% increased viewer retention