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4 Actionable Insights About Instagram Reels for Marketers

There was a time when all you could do on Instagram was share pictures and like photos of your friends. Since its launch up until now, the platform has come a long way in terms of its features.

It’s no secret that Instagram is great at analyzing what their competition is excelling at and then replicating them, but most of these features have proven to be invaluable marketing assets. Take the InstaStories feature for instance, businesses account for ⅓ of the most viewed stories!

Instagram recently rolled out Reels, which are basically like Tik Tok videos: up to 15 seconds long, a wide range of video editing tools and users can use audio from other users. Is this new addition a goldmine for marketers? Here are 4 actionable tips on how you can leverage Instagram reels to grow your brand.

Top Brands That are Killing it With Instagram Reels

This feature was first tested in Brazil, and the number of users shot up by 4.34% instead of the normal 1%, while download increased by 11.4% in India. Since Reels was officially launched, about 20 of the 30 NBA teams have posted at least one Reel. 

Some of the top brands that are enjoying this feature include;

  1. Los Angeles Lakers – they have the leading engagement stats among the NBA teams, with a single video getting over 4.1 million plays.
  2. Sephora France – they post makeup tutorials on reels and get an average of 4.53k views on a single video.
  3. Louis Vuitton – almost all of their reels have gone viral.

Other brands include; Red Bull France and Balmain.