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FACES OF THE FLEET

Helping the US Navy recruit the next generation of sailors with powerful, always-on content.

ClientAmerica's Navy | VMLY&RLocationUSShare

When most people think of the Navy, they see ships, jets and advanced technology. They rarely see people, the ones who know the real meaning of Navy life.

How do we shift focus from technology to real and raw stories of our men and women in uniform – inside their real environments. How do we inspire a new generation of men and women to consider a career in the United States Navy?

Faces of the Fleet is a pioneering ‘always on’ content programme – delivering social content and episodic films every week of every month – inviting the viewer into an intimate and personal connection with sailors and their lives. 

With over 149M+ campaign reach, audiences gained an understanding of what life is truly like inside the Navy. These captivating stories also served as a teaching tool, boosting the Navy’s recruiting capabilities with over 2M teens watching films to the last second.

Faces Of The Fleet is an intimate, first-person look into the lives of sailors and how exploring and protecting the world – in only the way the Navy can – forged them into the pillars of the communities they live in today.

 

Deliverables

- Over 700+ fit-for-channel assets

- Long-form 5-7 minute films, 16:9, 1:1 & 9:16 formats & imagery

Results

– 149M+ impressions

– 18.9M+ shares, likes and comments

– Over 2M teens engaged to the last second

Awards

– ADWEEK Arc Award

 

Films

149M+

impressions

18.8M+

likes, shares & comments

2M+

teens engaged to the last second