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Expedia powers its in-house global production studio with CLICKON IQ

Marketing solutions company CLICKON has been helping travel company Expedia kick-start global travel this year. Through its new cloud-based platform CLICKON IQ, the first truly end-to-end remote content production studio, it has enabled Expedia to streamline video production management globally, while saving time and reducing costs.

Unifying global teams based in Madrid, Los Angeles, New York, Seattle, London and Australia, IQ has enabled Expedia to accelerate global video content projects based in one single cloud-based workspace. Or one ‘single source of truth’ where all the information, assets and video content lives and is searchable. 

CLICKON also sources local market teams on the ground to film and deliver the video content which is then uploaded and edited via the new cloud-based remote production platform, accessible from anywhere in the world. This offers brands a fast, efficient and sustainable way to film, deliver and edit video content. 

Being able to operate virtually across multiple offices and teams has allowed the travel brand to save thousands of hours on video project work and accelerated video production by over 30%.

“Remote working is here to stay and CLICKON IQ is the perfect tool for businesses seeking to create and deploy content at scale with greater control, transparency and measurability. We’re proud to see the great results it’s already delivered for teams at Expedia who have been able to take back control and accelerate the creative process through asset creation at scale, production transparency, faster delivery, increased cost efficiency and better integration. At CLICKON, we’re shaking up how brands make and deliver digital content at scale,” said Richard Wilson, CEO at CLICKON.

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This article was originally published in Little Black Book.